5 Signs Your Business Needs to Improve Email Deliverability.

Not sure if email deliverability is a problem for your business? Here are five tell-tale signs that it’s time to invest in deliverability improvements, and how SafeSend Solutions can help.

Signs You Need to Improve Deliverability:

  1. Your Emails Are Going to Spam
    • Frequent spam folder placement indicates low trust from email providers, likely due to poor sender reputation or unengaged lists.
  2. Your Open Rates Are Declining
    • Declining open rates can suggest your emails aren’t making it to the inbox.
  3. You Have a High Bounce Rate
    • High bounce rates often result from invalid or outdated email addresses, impacting deliverability.
  4. Low Engagement Rates
    • If recipients aren’t engaging, your domain reputation may suffer, leading to more emails going to spam.
  5. You Aren’t Using Email Authentication
    • Without proper authentication (SPF, DKIM, and DMARC), your emails may be flagged as untrustworthy.

Recognizing the signs that your business needs to improve email deliverability is the first step toward enhancing your email marketing strategy. By addressing these issues, you can ensure that your emails reach your customers' inboxes, leading to higher engagement and better conversion rates. Don’t let poor deliverability hold your business back. We can help! Visit safesendsolutions.com to resolve all your email marketing challenges once and for all, and start maximizing your email impact today.