If you’re finding that your emails are hitting spam folders or going unopened, improving your email deliverability should be a top priority. Here’s a simple, effective checklist from SafeSend Solutions to help ensure your emails are consistently reaching your customers’ inboxes.
Checklist:
- Authenticate Your Emails: Ensure you have SPF, DKIM, and DMARC set up.
- Clean Up Your Email List Regularly: Remove inactive or unengaged subscribers to improve engagement rates.
- Use a Recognizable “From” Name and Email Address: Build trust with recipients by using a consistent and identifiable sender name.
- Avoid Spam Trigger Words: Keep email content clear and avoid using common spam phrases.
- Keep Your Email List Organized: Segment your list to send targeted content that aligns with subscriber interests.
- Include a Clear Unsubscribe Link: Avoid sending to uninterested recipients by providing an easy opt-out option.
- Send Regularly, Not Sporadically: Maintaining a consistent schedule builds trust with email providers.
- Test Your Emails Before Sending: Use deliverability testing tools to see how your email will likely perform.
- Monitor Your Domain Reputation: Regularly check your sender score and other reputation metrics.
- Analyze and Adjust: Use email analytics to see what’s working and refine your strategies.
Need help with your email deliverability? visit SafeSend Solutions to improve your email deliverability and increase your domain reputation today.