There’s a lot of conflicting information about email deliverability, making it difficult to know what truly impacts your inbox placement. In this post, SafeSend Solutions debunks common myths and explains the real factors that affect your email deliverability.
Myths & Realities:
- Myth: “Sending too many emails automatically flags you as spam.”
Reality: It’s not just the volume but the consistency and engagement that matter. SafeSend Solutions helps you find the right balance. - Myth: “Avoiding spam words guarantees inbox placement.”
Reality: While helpful, inbox placement relies more on sender reputation and email content quality. - Myth: “Email authentication isn’t necessary for small businesses.”
Reality: Every business, regardless of size, benefits from proper email authentication like SPF, DKIM, and DMARC. - Myth: “You don’t need to clean your email list if people haven’t unsubscribed.”
Reality: Regular list hygiene keeps your engagement rates high and maintains a positive sender reputation. - Myth: “You can set up email deliverability strategies once and forget them.”
Reality: Deliverability requires ongoing monitoring and adjustments to stay effective.
At SafeSend Solutions we help businesses like yours to improve email deliverability, increase your domain reputation, and make sure your emails hit your clients' inboxes.